Privacy Policy and how we Protect Your Data at My Films

About us and this Privacy Policy
The www.myfilms.co.uk website is controlled and operated by Sledge Limited, The Mill House, Millers Way, London W6 7NH (Company Number: 03101850).

This Privacy Policy explains what personally identifiable information is collected and recorded about you during your visit to the www.myfilms.co.uk website and what we do with that information. Please read this Privacy Policy carefully because by using the website you are deemed to have consented to this Privacy Policy.
Children
Many areas of the website can be accessed without the need to provide any personally identifiable information. However, if a user wants to participate in certain of the interactive activities on the website (for example, prize draws, competitions and forums), he or she will have to register and provide us with certain personally identifiable information, such as their name, email address and age. When the person who registers indicates that he or she is under [14], we will take one of two steps:
- collect no information from that individual; or
- collect the e-mail address of the user and the user's parent or guardian in order to seek the parent or guardian's verifiable consent to their child's online activities.
Even where a parent’s or guardian’s consent has been obtained, we do not collect more personally identifiable information from their child than is reasonably necessary for that child to participate in a particular online activity.

Parents or guardians may review and/or cancel their child’s registration (where the child is under [14]) at any time by emailing their request to privacy@myfilms.co.uk.
The information we collect and how we collect it
We also record additional information that you provide to us as a result of your use of the website. This includes, for example, information provided in the context of online registration, email enquiries, prize draws, competitions, discussion forums and chat rooms, film reviews, searches and preferences, surveys, polls, ticket purchases and SMS, MMS and other mobile services.

The type of information that we collect via the website includes: your first name and family name, website user name and password, age, email address, postal address, telephone number, preferred location for watching films, whether you are male or female, your film type and viewing preferences, details about your school, college or university (where you are still in full time education), details about how you access the website and information relating to the provision of products and services.

You may be given the opportunity to submit information about other people via the website for the purposes of, for example, recommending and/or rating films. This includes, for example, their email address. You must obtain permission from such other people before you submit their information to us.
Cookies and web beacons
A “cookie” is a small data file that is transferred by a website to the cookie file on your computer's hard disk so that the website can remember who you are. Click here to find out more about cookies.

Two types of cookies are used on the website: (a) “session” cookies – these are temporary cookies that remain in the cookie file of your browser until you leave the website; and (b) “persistent” cookies – these remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie).

We may use persistent or session cookies on the website for the following purposes:
- to allow you to carry information across pages of our website and avoid having to re-enter information;
- to allow you to easily change your personal details;
- to help us recognise you when you return to our website and to allow us to personalise your visit to our website;
- to analyse website traffic and to compile anonymous, aggregated statistics that allow us to understand how users use our website (this helps us improve the design and content of our website for visitors and assists us in our marketing initiatives).
Third parties (such as advertisers or sponsors) may also use cookies via the website for the purposes of serving and tracking advertisements, controlling how often you are shown a particular advertisement and/or to tailor content to your preference.

To find out how to stop cookies from being installed on your computer, please click here. Please note that if your browser is configured to reject all cookies you may be unable to access and/or use all of the features of our website.

Some of the pages on our website may contain electronic images known as “web beacons” that allow us to count users who have visited those pages. Web beacons collect only limited information including, for example, the time and date of a page view, and a description of the page on which the web beacon resides. We may also carry web beacons placed by third party advertisers. These beacons do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign. Click here to find out more about web beacons.
Publicly available information
If at any time our website offers any chat rooms, message boards, forums, newsgroups, etc., we collect the information that you provide via such services. Such information will be used in accordance with this Privacy Policy. Please note, however, that such services are accessible by third parties and we cannot be responsible for other parties' use of the information which you make available to such third parties through our website.
Why we collect and process your information
We collect and process information so we are able to:
- provide you with services or products you request;
- inform you about, and allow you to participate in, activities on the website including, for example, prize draws, competitions, opinion polls, forums and film reviews;
- manage our relationship with you and to inform you of changes made to the website;
- develop an online customer profile of you;
- respond to any comments or questions you may have; and
- collect, store or accumulate certain non-personally identifiable information concerning use of the website, such as information regarding which of our pages are most popular and general website administration.
Marketing
In certain circumstances, we also may use your information for the purposes of:
- marketing our own products and services to you;
- marketing products and services to you on behalf of selected third parties; and
- disclosing the information to selected third parties to enable them to market their own products and services to you.
You may request that we and/or our selected third parties stop sending marketing information to you at any time. If you ever want to change your preferences regarding our use of your information to market to you, you may contact us at privacy@myfilms.co.uk.
Who we disclose your information to
We may use third parties to perform functions on our behalf in relation to the website and the purposes set out in this Privacy Policy. Examples include credit/debit card payment services and website hosting. Such third parties may be provided with access to your information if needed to perform their specific functions, but may not use such information for any other purpose.

We may also disclose your information to third parties where necessary to comply with applicable laws and regulations, where there is a complaint relating your use of the website and/or for the purposes of obtaining professional advice (for example, legal advice).

We may share information about visitors to this site in an anonymous or aggregate form with third parties including advertisers, business partners, and sponsors, to understand customer trends and patterns and manage and improve our business relationships.

It is possible that Sledge Limited could merge with or be acquired by another business or that the operation of the www.myfilms.co.uk website will be transferred or sub-contracted to another legal entity. To the extent legally permissible, we may share with, or otherwise transfer your information to, the resulting legal entity.
Links, advertisers and sponsors
The website may contain links to or from other websites. Please be aware that we are not responsible for, and have no control over, the privacy practices of other websites. This Privacy Policy only applies to the information that we collect via this website.

In addition, we may sometimes provide content on the website that is sponsored by, or co-branded with, third parties (for example, prize draws or competitions). Depending on the circumstances, your participation in any such sponsored and/or co-branded activities may involve you volunteering your personal information to the relevant third party. We are not responsible for the collection and/or use of your personal information by any such third parties.
Security
We have taken appropriate technical and organisational measures to protect the personal information that we collect via the website against unauthorised or unlawful processing as well as against accidental loss, destruction or damage. We will continue to maintain and improve these measures over time in line with legal and technological developments. Please note, however, that no data transmission over the Internet can be guaranteed as totally secure.
Storage
The information that you submit to us via the website is stored on servers in a secure location in the United Kingdom. Your information will not be stored for longer than is necessary for the purposes set out in this Privacy Policy.
Your rights
If you would like to access the personally identifiable information we have collected about you via the website, or if you would like to cancel, correct or update your information, you may email us at privacy@myfilms.co.uk. To protect your privacy and security we will take reasonable steps to verify your identity before granting access or making any such cancellations, corrections or updates.

Please note that registered users are able to amend their profiles on the website at any time.
Changes to our Privacy Policy
If we decide to change this Privacy Policy, we will post the revised policy here. Where the changes are significant, we may also choose to email all our registered users with the new details.
How to contact us
If you have any questions or comments about this Privacy Policy please feel free to contact us by email at privacy@myfilms.co.uk or by post to The Privacy Officer, Sledge Limited, The Mill House, Millers Way, London W6 7NA.

Last updated: 14 February 2007